The Value of Printed Catalogs

One of the best ways to market your business or the products you produce is with printed catalogs. According to research by Xerox-InfoTrends, The Mail Moment, and the United States Postal Service, 69% of catalogs are opened and read, and the average time spent reading a catalog is 30 minutes. In addition, 57% of people prefer printed catalogs over catalogs viewed online.

Fortunately, with today’s digital printing technology, catalogs are affordable and easy to produce, even in short quantities.  Digital printing’s unsurpassed quality and fast turnaround time means that once your catalog design is finished, you can have your printed catalogs in just a few days. A well-designed and printed catalog gives your customer an excellent first impression of your company, and conveys professionalism and competence.

When we refer to catalogs, we are talking specifically about sheets of paper that are folded in half and stitched on the spine. The number of pages in the catalog will depend on how much information you need to share with your customers. Because of the printing process, the number of pages in a catalog is always divisible by four. Visualize a piece of paper folded in half. The front panel will be page one. Open-up the paper and the inside left panel will be page two, and the inside right panel will be page three. Fold the paper again and the back panel will be page four. If you have two sheets of paper folded in half and stitched, you have an eight-page catalog; three sheets of paper will yield a twelve-page catalog; four sheets of paper will yield a sixteen-page catalog, etc.

Catalogs can come in many different sizes. The most common page size is 8 ½ x 11, but other sizes such as 9 x 12, 6 x 9, or 8 ½ x 5 ½ are easy to produce. When ordering catalogs, we usually specify the quantity, sheet size and the number of pages. For example, you might say, “What would the cost be to print 100, 8 ½ x 11, 12-page catalogs?”

The next consideration is paper stock. A text weight glossy stock is very common, probably because pictures and graphics tend to look good on glossy stocks. If you don’t like the glossy look, satin (or dull) stocks are available and they also look terrific. If you want a thicker stock, cover stocks are an option. A catalog produced on a light-weight cover stock feels more substantial and will probably last longer than catalogs printed on light weight stocks.

Some catalogs use the same paper stock on all pages, and we refer to these as “self-cover” catalogs. Other catalogs have a different stock for the cover than for the inside pages. This will give the catalog a stronger feel and more durability, but will cost slightly more to produce.

Probably the most important consideration when printing a catalog is the design of the catalog. The best print technology can’t make a bad design look good! A good design by a skilled graphic artist is worth every dollar you spend. If you want to amaze and dazzle your customers with your company’s services or products, invest in a good design. You won’t regret it, and your customers will remember you and your products!

The Importance of Custom Appointment Cards for Your Office

dentist examining a young boy’s teethIf you run a dental or medical office, you need to keep track of all of your appointments very carefully. It’s also important that your patients keep their appointments as well. When a patient misses their appointment without notifying the office in advance, you could wind up losing money because you won’t have enough notice to fill that time slot. The patient is also hurt by this, since they aren’t getting the treatment they needed. When you rely on our graphic design services in Reno, NV to print your custom appointment cards, you can help reduce this issue.

Contains Useful Information

Appointment cards not only contain information about the appointment, but they also contain your name, phone number, and address. With all of this information on a handy card, the patient knows who to call if they need to cancel or adjust their appointment. They also know where to go for their appointment, and who they will be seeing.

Helps Patients Remember Appointments

Appointment cards are a great reminder for patients who frequently miss appointments – or for any patient. Much like a business card, patients can keep info about their appointment handy in their wallet, or on the refrigerator where they will see it every day and be reminded. They can also help clear up any confusion about what date and time their appointment was scheduled.

Contact our design team today to learn more about how our custom printed appointment cards can help your dental or medical office thrive. We provide high quality products, excellent customer service, and speedy turnaround on all of your printed materials.

Advertise Your Next Sale with Professionally Printed Coupons from Digiprint

coupons popping out of an envelopeCoupons make for excellent marketing material because who doesn’t love saving money? Your business benefits by getting more foot traffic and your customers’ wallets benefit as well – it’s a win-win! Digiprint is the most reliable printing service in Reno, NV, with fast turnaround time and high quality work. When you need coupons printed in time for your next sale, you can count on us!


We’re Dependable

Digiprint has been serving the Reno area for almost three decades. And there’s a good reason we’ve been in business so long. We offer world-class customer service to deliver the highest quality printed products – and we can help you meet your deadlines thanks to our fast turnaround time.


When you trust us to print coupons for your business, you know you’ll have your coupons ready in time for your next promotion.


We Offer Design Services

If you don’t have a design team to help you create custom coupons, you can count on our graphic designer to come up with a professional design for your coupons.


We’re Affordable

Aside from our fast, quality work, our customers love that Digiprint is affordable. We will work with you to ensure that you get a great product that works with your budget.


We Support Local Businesses

Digiprint is local business here in Nevada, and we love working with other local businesses to create promotional materials like coupons and flyers. Contact us today to get professionally printed coupons for your business.

Rep Your Business at Trade Shows with Colorful Printed Brochures

woman reading a brochureTrade shows are one of the best ways to promote your business. It’s one of the only times when you’ll be able to access a large amount of potential clients at once. That’s why it’s important to make sure that you’re putting your best face forward with your promotional materials. Among these, be sure to include a beautifully designed and informative brochure. The benefits of having brochures printed include:


Getting Accurate Information in the Hands of the Consumer

Brochures are a great way to condense a lot of information into a small, portable format. If you don’t have time to have a lengthy conversation about your business with every person who visits your booth, you can give them all of the information they need in a brochure. If they have questions about your business after the trade show is over, they will be able to find that information in your brochure.


  • Pro tip – Ideally, your brochure should contain a mission statement, a brief list and description of the products and/or services you provide, and your contact information. Include a few high resolution photos of your products or of your business.


Providing Handy References for Potential Clients

The last page of your brochure should contain your contact information, that way potential clients have an easy way to get in touch with you. They can also use the brochure to refresh their memory when it comes to the products and services you can provide for them.


Showing Who You are as a Business

A well-designed brochure tells the customer that you care about the quality of your work, and that you pay attention to details. The more professional your marketing materials are, the more qualified your business looks to the customer.


Getting the Most Professional, Eye-Catching Brochure

When you need eye-catching brochures designed for your next trade show, come to Digiprint and utilize our graphic design services in Reno, NV. Our team can help you come up with a design that will represent your business well, and catch the eye of potential clients.

Why Custom Business Cards are Essential for Tattoo Artists

close up of a tattoo artist at workAs a tattoo artist, you are always looking for ways to get noticed and get more clients in your chair. And, because tattooing is a very visual art form, most tattoo artists turn to social media sites like Instagram and Facebook to share and display their art, along with information about booking appointments. Social media is a great way to get your art noticed by a large audience, but why not take it a step further and order business cards in Reno, NV?


Distinguishes You as a Professional

A custom-designed business card makes any business look more professional. The clients that you would like to tattoo are often very selective when choosing an artist. They have to like your style, trust the shop, and trust your skill as a professional. A beautiful business card shows that you pay attention to detail, and that you take pride in your work. The more professional and polished your business looks, the more people will be willing to let you permanently alter their appearance with a tattoo.


Get New Clients to Follow Your Social Media – and Book an Appointment

Most tattoo artists rely on multiple social media accounts to display their art and advertise their work. Business cards make it easy to collect all of your social media handles onto one, convenient item that can be passed around anywhere you’d like. This way, people who are interested in getting a tattoo can easily view your work and make an appointment with you.


Get Return Clients and New Client

When you give your business card to a new client at the end of their session, it’s an invitation to come back for more tattoos. People who are tattooed tend to stick to one particular style, so chances are good that if you tattoo someone they will want to return for more tattoos in the same style. The business card ensures that they have all your information readily available the next time they want a new tattoo.


Tattoo artists should come to Digiprint for all of their custom business card needs. We can print beautiful, professional business cards that will help you get new clients in your shop.

The Benefits of Utilizing a Graphic Design Team for Your Printed Materials

graphic design services reno nvWhen ordering printed materials for your business, whether you need business cards, letterhead, flyers, or catalogs, it’s important to submit the best design possible so you can represent your business well. For businesses outside the creative industry, it can be difficult to maintain any kind of in-house graphic design team, and you probably don’t have a ton of time to do design work on your own. That’s where the graphic design services offered by Digiprint can really come in handy.

Saves Time

Our graphic design services in Reno, NV save you time by helping you with the design work. You give us information about what look you want to go for, and we can bring your ideas to life. Because we are a print shop with in-house graphic designers, we can complete your project more efficiently than if you had hired a third party designer and then brought the finished design to be printed.

A More Professional Look

When you come to our experience graphic designers to design and print your projects, you will end up with much more professional-looking printed products than if you had designed it yourself. We can take your unique ideas and turn them into beautiful and professional printed materials that you will be proud to use to promote your business.

Efficient and Up to Date

Digiprint takes full advantage of the latest digital printing techniques to ensure that all of your printed materials are stunning and of the highest quality possible. Contact our print service in Reno, NV today to get started on your next project.

Let Our Graphic Design Team Help You with Direct Mail Marketing

mailbox with a direct mail marketing flyer insideDirect mail marketing is a great way for local businesses to reach potential customers, especially if you run promotions or provide coupons. The problem a lot of businesses face, however, is that some people take your flyers out of their mailbox and put them right in the trash. So how can you prevent this from happening? The key is to create an eye-catching design that will encourage customers to read through the flyer and see what you have to offer.

Graphic Design Services Make It Easy

You have a business to run, so chances are you don’t have time to create an impeccably designed flyer to distribute to local customers. That’s where the graphic design team at Digiprint comes in. We are expert graphic designers who can help you look your best in print. When you come to Digiprint for direct mail marketing services in Reno, NV, you are guaranteed to get a high quality product that the recipients won’t be able to ignore.

The Professional Look

We can take your mailing list and print the addresses directly onto your marketing material, which looks much more professional and is less time consuming than printing and applying hundreds of individual labels. We also use the latest digital printing technology to ensure that the printed materials we create always look amazing.

We’re a Local Business Too!

Digprint has been the leading print store in Reno for nearly three decades, and we are proud of our local community. We love providing direct mail marketing services to other local businesses in the area, so contact us and start bringing in new customers, today.

Why You Need Custom Business Cards for Your Etsy Store

yarn ball with colorful plastic crochet hooksEtsy is a great marketplace for talented makers to sell their handmade treasures to an international audience. The problem is that it is one of the only platforms to do so on such a large scale, so chances are good that there are several other shops that sell the same types of products. So how do you stand out from the rest and makes sure that people who go on Etsy searching for handmade crochet afghans go to your shop and not your hundreds of competitors?

Custom Business Cards

Designing a unique business card for your Etsy store can help you acquire customers, and retain your current customers. Business cards have been proven to be successful for all kinds of small businesses, and while you may not consider yourself at that level, one employee is all you need to be considered a small business.

Show Your Creative Flair

You are a creative person – that’s why you created your Etsy store. Your business card should reflect that. With the help of the graphic design team at Digiprint, you can create a design that is unique to you. A well-designed business card lets your customers know that your products are just as high quality.

Be Memorable

When you package up your orders, slip a few of your business cards into the package. Make sure to place at least three, but not more than five. This will provide your customer with your information so that they can easily find your shop when they want to order again, and they have extras to give out to friends and family who may be interested in your work. If they like your product, they are more likely to recommend your shop to others, and you cards make it super easy for them to pass on your information.

When you need to order business cards in Reno, NV, trust the experience team at Digiprint. Our graphic design team is here to help you create your custom business cards, and our printers will create the finished product using the latest technology in digital printing. Contact us today to get started.

How to Effectively Use Your Custom Business Cards from Digiprint

two people exchanging business cards Now that you’ve utilized our graphic design services in Reno, NV to create your perfect customized business cards, you need to start handing them out to potential clients. But you can’t just go handing out the cards indiscriminately – there’s a strategy to it. You put a lot of time into designing beautiful, professional cards, so you want to use them in a way that will generate the most leads for your business.

Never Leave Home without Them

It’s important to carry your business cards at all times, because you never know when you’ll have the opportunity to make a connection with a potential client. Keep a decent-sized stack in your wallet, or purchase a business card holder that you can slip into your pocket.

Trade Shows, Conventions, Events

Trade shows, conventions, and networking events are the best place to get your business on a potential client’s radar. Everyone at these events is interested in finding businesses to work with, so there will be countless opportunities to make connections. Networking is expected at these types of events, so people in attendance will be more willing to talk to you about your business and accept a business card. You also have the best chance to generate leads from the people you speak to at these events.

Exchange Business Cards

If you meet someone with a complimentary business that isn’t in competition with you, ask them for their business card. This will likely lead them to ask for yours. Once you’ve exchanged business cards, always follow up with them. You can send them a message through email or social media expressing that you were glad to have the chance to speak with them and hope to see them again in the future.

Leave them in Relevant Places

Leave business cards in magazines and books that relate to your business. Chances are good that the people who are interested in those books and magazines will appreciate your business, and may even reach out to ask about your services.

Tips for Designing an Effective Business Card, Pt. 2

business cards posed next to cup of teaBefore you order business cards in Reno, NV, it’s important to come up with a design that will reflect your business in a positive light. A well-designed card can make a difference when your customer is trying to choose between you and a competitor with a less memorably designed card. In our last post, we discussed three tips for creating stunning business cards. Here are three more tips to consider when creating your initial design:

Utilize the Back of the Card

A picture is worth a thousand words – so don’t leave the back of your business card blank. Add a photo of your product, your business location, or even your company logo, but don’t leave it blank. A blank back makes your business cards look unfinished and cheap, and you want your customers to see that you pay attention to small details.

Cut out Borders

Modern printing methods are very precise, but sometimes the cuts are not always perfectly even. Creating business cards with a colored border will make any imperfections in the cut stand out like a sore thumb. Instead, choose a solid color. Our printers (and every other printer) also recommend adding a “bleed” area of at least 3mm to ensure that the card looks perfect and even.

Choose Your Weight

Business cards say a lot about your business, and even the weight of the paper you choose could have an impact. The thicker the paper, the more expensive the card feels. You want to give your clients something that feels official, and thin business cards that are easily bent and folded feel cheap.

The effort you put into designing your business cards will tell your customers how much effort you are willing to put in to meet their needs. You want a card that looks and feels professional. If you’re not sure exactly how you want your business cards to look, put your trust in the expert graphic design team at Digiprint. We are design experts, and are dedicated to making your business make the best impression possible with any printed materials you may need. Contact us today to design and order your perfect business cards, or come down to our print shop in Reno, Nevada.