Now that you’ve utilized our graphic design services in Reno, NV to create your perfect customized business cards, you need to start handing them out to potential clients. But you can’t just go handing out the cards indiscriminately – there’s a strategy to it. You put a lot of time into designing beautiful, professional cards, so you want to use them in a way that will generate the most leads for your business.
Never Leave Home without Them
It’s important to carry your business cards at all times, because you never know when you’ll have the opportunity to make a connection with a potential client. Keep a decent-sized stack in your wallet, or purchase a business card holder that you can slip into your pocket.
Trade Shows, Conventions, Events
Trade shows, conventions, and networking events are the best place to get your business on a potential client’s radar. Everyone at these events is interested in finding businesses to work with, so there will be countless opportunities to make connections. Networking is expected at these types of events, so people in attendance will be more willing to talk to you about your business and accept a business card. You also have the best chance to generate leads from the people you speak to at these events.
Exchange Business Cards
If you meet someone with a complimentary business that isn’t in competition with you, ask them for their business card. This will likely lead them to ask for yours. Once you’ve exchanged business cards, always follow up with them. You can send them a message through email or social media expressing that you were glad to have the chance to speak with them and hope to see them again in the future.
Leave them in Relevant Places
Leave business cards in magazines and books that relate to your business. Chances are good that the people who are interested in those books and magazines will appreciate your business, and may even reach out to ask about your services.