Tips for Designing an Effective Business Card, Pt. 2

business cards posed next to cup of teaBefore you order business cards in Reno, NV, it’s important to come up with a design that will reflect your business in a positive light. A well-designed card can make a difference when your customer is trying to choose between you and a competitor with a less memorably designed card. In our last post, we discussed three tips for creating stunning business cards. Here are three more tips to consider when creating your initial design:

Utilize the Back of the Card

A picture is worth a thousand words – so don’t leave the back of your business card blank. Add a photo of your product, your business location, or even your company logo, but don’t leave it blank. A blank back makes your business cards look unfinished and cheap, and you want your customers to see that you pay attention to small details.

Cut out Borders

Modern printing methods are very precise, but sometimes the cuts are not always perfectly even. Creating business cards with a colored border will make any imperfections in the cut stand out like a sore thumb. Instead, choose a solid color. Our printers (and every other printer) also recommend adding a “bleed” area of at least 3mm to ensure that the card looks perfect and even.

Choose Your Weight

Business cards say a lot about your business, and even the weight of the paper you choose could have an impact. The thicker the paper, the more expensive the card feels. You want to give your clients something that feels official, and thin business cards that are easily bent and folded feel cheap.

The effort you put into designing your business cards will tell your customers how much effort you are willing to put in to meet their needs. You want a card that looks and feels professional. If you’re not sure exactly how you want your business cards to look, put your trust in the expert graphic design team at Digiprint. We are design experts, and are dedicated to making your business make the best impression possible with any printed materials you may need. Contact us today to design and order your perfect business cards, or come down to our print shop in Reno, Nevada.